Affordable Porta Potty Case Study

Learn how Oscar from Affordable Porta Potty in Los Angeles, CA rented out more restroom trailers with Google Ads!

Los Angeles Luxury Trailer Paid Search Leads For $27 In 2022

Los Angeles is a city of glitz and glamour, with a thriving event scene that demands nothing but the best. From wedding receptions to movie premieres, sophisticated portable restroom trailers are a must-have for outdoor events in the City of Angels.

Our case study explores a luxury portable restroom trailer provider in Los Angeles that has revolutionized its trailer marketing to get more trailer rentals. Read on to learn more about how this company’s portable restroom Google Ads experience in LA.

Our Results In A Competitive Market

At the time, this portable restroom trailer company was starting out as a 1-man show with a small budget. This led to the pressure being on full for our paid search team to knock this campaign out of the park and start getting rental leads fast!

How We Got Those Results

In a small service area, along with keeping in line with our client’s budget, there was no room for error. We needed the winning keywords.

Our first full month started in May, after which we filtered through keywords to trigger the ads to remove all the negative keywords and triggers.

The first month’s results ended with 32 leads at about $31 per lead at a 19.16% conversion rate for the campaign. A lead was represented as a phone call or a quote form inquiry.

Our Continued Efforts

Since launch, we have continued our efforts month after month through:

New ads web copy
Landing page design adjustments
Keyword maintenance
Communicating our efforts and results with the client
And much more.

Assisting Others With The Power of Google Ads

We’ve worked hard to develop a list of winning keywords and conversion-tested landing pages, all of which can also help you secure quality leads for your business.

We can clone this campaign, customize it with your branding, and launch it for your business in less than 7 business days to start turning those ad clicks into leads.

If you’d like to learn more, please contact us by filling out the form on our contact page or by calling us for a free strategy session.

Ready to jump start your business?

At Dirty Job Marketing, we are experts in generating high quality leads for the sanitation industry. You can trust us to give your business the boost it needs.

Our Reviews

What Our Clients Say

See how our tailored marketing and content strategies have transformed businesses in the sanitation industry.

Dirty Job Marketing has been an incredible company to work with. They are thorough in their understanding of my business and the services my customers are looking for. It's hard to keep up in the ever-changing digital environment, but Dirty Job Marketing keeps my business one step ahead. They actively look at ways expand my business footprint and ensure my digital platform is meeting my customers' needs. I value Dirty Job Marketing's feedback and love the personalized service I receive for my business.

The team listened well to our specific market concerns and came up with a plan that we felt was really customized. I was concerned they would be very boiler plate in how they tried to help us and was happy with the personal attention.

Dirty Job Marketing has been an integral part of our 2024 Spring campaign. We started our Google Ads Landing Page campaign with them by the end of May and it propelled our June to be one of the busiest months in the past 2 years, allowing PortaBins to observe a 116% return on investment during our time with Dirty Job Marketing. I would recommend any company within the waste or porta potty sector to have a discussion with them, we are certainly happy that we did!

I started with Dirty Job Marketing early into my business ownership. They helped drive leads early and helped me understand better where to spend my marketing money. Since then we've grown 12X the size!

I've been using them for over 2 yrs and have been helpful in assisting me manage my google advertisements to grow my business to reach more clients. With them I have been able to book more of my luxury restroom trailers and bought another luxury restroom trailer since have more demand now. Thank you for all the work your team does.